Most agencies stop at leads. Curiosithink traces every campaign through the CRM all the way to revenue — so you can see which spend builds the business, and which only funds the noise.
Your campaigns generate leads. Your CRM owns the truth. Your reports sit somewhere in between.
You generate leads — but can't see which become revenue.
Ad platforms optimize for signals your sales team doesn't trust.
Reporting still depends on manual reconciliation and partial data.
That gap is where budget bleeds, sales loses trust, and leadership stops believing the numbers.
A proprietary operating model that connects campaign data, lead quality and revenue into one accountable system.
“Which campaigns are creating revenue, not just leads?”
Instrument every touchpoint — pixels, UTMs, server-side events and offline conversions — so no signal is lost between the ad click and the CRM record.
Stitch campaign, lead and revenue data into one identity — carrying click IDs and lead source through forms, CRM and the data warehouse.
Reconcile platform numbers against the CRM and finance, so every reported lead and dollar can be trusted and audited.
Feed qualified-lead and revenue signals back into bidding and budget decisions — optimizing for pipeline, not clicks and cost-per-lead.
Strategy and hands-on management across Google, Meta, Microsoft and LinkedIn — built around lead quality and revenue, not volume.
Tracking and reporting that tie campaign activity to qualified leads, opportunities and revenue — so you see what actually drives the business.
Integrations and workflows that sharpen data quality, kill manual work, and connect marketing to sales.
A seven-figure paid media program had no reliable way to see which campaigns were creating pipeline. We rebuilt the path from click ID to closed-won revenue, giving leadership a campaign-level view of business impact.
High lead volume masked a low close rate, and marketing and sales disagreed on what “qualified” meant. We instrumented offline conversions and source stitching so every CRM record carried its true campaign origin.
Demand-gen programs ran across multiple Latin American markets with fragmented tracking and manual reporting. We standardized UTMs, automated lead routing, and unified paid media and events into a single reporting layer.
We do not work at agency volume.
Curiosithink takes on a deliberately small number of engagements each year because campaign-to-revenue measurement requires senior attention, deep instrumentation work, and access to your CRM and revenue numbers.
Connecting your campaign data — channels, spend, clicks and UTMs — to the lead records in your CRM, and through to revenue. Instead of reporting leads, it tells you which campaigns actually created pipeline and revenue.
Most agencies optimize toward leads and platform metrics. We connect paid media, tracking, CRM and reporting end to end, so optimization targets pipeline and revenue — not proxy metrics. And we work by selection: a small number of engagements, each with senior attention.
Google Ads, Meta, Microsoft and LinkedIn for paid media; GA4 and Google Tag Manager for measurement; HubSpot and other CRMs for lead and revenue data; BigQuery and Looker Studio for warehousing and reporting; plus Zapier, APIs and webhooks for automation.
Attribution connects each lead and sale back to the campaign that created it. Without it, budget decisions are guesswork. With it, you move spend toward the campaigns that produce revenue — and away from those that only produce noise.
Every engagement begins with a fit assessment and a measurement audit. Because we take on only a handful of clients a year, we start by confirming this is a problem we're the right team to solve — and we say so when it isn't.
We focus on B2B and considered-purchase businesses where leads pass through a CRM and a sales process. That is where campaign-to-revenue measurement creates the most value.
The more context you share, the faster we can tell you whether this is work we should take on. Every request is reviewed personally by Alejandro.
We'll review your details and reply within 24–48 hours — or let you know if we're not the right fit.